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Backlinks are a major ranking factor for most search engines, including Google. If you want to do SEO for your website and get relevant organic traffic, building. Mar 29, 2018. The importance of building links and link quality. quality backlinks. At their core, links connect relevant content together. Quality content builds. Highlight their backlink strategies. Going deeper into their link profile could reveal what strategies your competitors use to rank their domains. This is invaluable insight that could help you make better decisions about your strategies and find a. Here are 20 link building techniques that will help you learn how to build links that will boost your search rankings, and the right SEO tools to use. All links are created equal, right? They’re not! Link building used to be simple: you would go out there, write a bunch of articles, submit them to an article submission site and get an external link back to your site. No, we need to have patience to build. 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